If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.
Now you now why. Here’s how:
There are 3 factors in list building you need to consider:
- The Squeeze Page
- Your Bribe
- Your Confirmation Page
Your Opt-in Page – The landing page is the page that has your opt-in form on it. It’s the page where you ask them for their email address. This page needs to look professional. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.
The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.
If you want to add some extra juice to your opt-in page make it a video squeeze page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.
Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that give you squeeze page templates.
Your Bribe – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So you have to give them a good reason to do it.
The only way to make this work is to provide real value. Then it becomes something people want to get from you. And can benefit from. This can be:
- A free report
- Software
- A video tutorial
- An email training series
Basically, you just need some content. And make it both helpful and informative. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.
Once again, don’t worry if you don’t know how to create the freebie. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. Two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. 
The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.
The Thank You Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also helps to build the relationship. It also makes them more likely to open your emails.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. You can either write the content pages on your own. Or hire ghost writers to write them for you.
Final thoughts
Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. The key is to start building your list. Once you’ve got it built. You’ve got a license to print money!
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